Nozomi is Kabuse-cha （かぶせ茶、冠茶、被覆茶、かぶせ玉露、熱湯玉露）which translates as "Covered Green Tea" in English. Very few farms are capable of using this methodology, as the green tea is covered by a special net to block sunlight for a few days before a new sprout comes out.
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Transcript in English
The Japanese Green Tea Company proudly presents a delicious experience from the heart of Japan. Our Nozomi tea is a rare type of green tea that is only harvested on Mt. Fuji. The farmers cover this green tea with a special net to block sunlight for a few days before a new sprout comes out of the soil. This process increases the level of chlorophyll in the tea, making the color of the tea a beautiful, darker green. In addition to beauty, the theanine in the tea gives it a less bitter and more mellow taste. All of our award-winning green teas are grown in sugarcane soil, making them naturally sweet and healthy. Enjoy the beauty and delicious taste of our rare Nozomi-covered green tea. The Japanese Green Tea Company, harvested with love in Japan.
What is Covered Green Tea? (Kabuse-cha)
By purposely blocking sunlight for a few days before the new sprout comes out, the tea creates a very unique aroma and taste.
Benefits of Covered Green Tea (Kabuse-cha)
Due to the special net covering the sun's light, the tea leaves increase chlorophyll, making the color of the tea darker green; tea made from such leaves creates a beautiful emerald green color, which is rare to see in other types of green tea Theanine (an element of umami) increases by this approach, making the tea less bitter and having a mellow taste similar to the elegant taste of Gyokuro tea.
Rare Species Protected by Local Authority of Makinohara City
Nozomi is a brand of green tea only harvested in Makinohara Plateau, Shizuoka, Japan, by Mt. Fuji. The local authorities of Makinohara City have strict guidelines on how to grow this specific brand to retain the highest quality of this one-of-a-kind green tea species. Makinohara City Authority follows very strict guidelines using Near-infrared Spectroscopy (NIRS) to analyze elements included in the green tea. This approach checks for the total nitrogen level and quantity in green tea. In addition to mechanical testing, the tea is tested by trained judges for its quality in taste, aroma, color, and look; only the tea that passes all the qualifications is allowed to indicate Nozomi Brand.
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About the author
Kei Nishida
Author, CEO Dream of Japan
Certification: PMP, BS in Computer Science
Education: Western Washington University
Kei Nishida is a passionate Japanese green tea connoisseur, writer, and the founder and CEO of Japanese Green Tea Co., a Dream of Japan Company.
Driven by a deep desire to share the rich flavors of his homeland, he established the only company that sources premium tea grown in nutrient-rich sugarcane soil—earning multiple Global Tea Champion awards.
Expanding his mission of introducing Japan’s finest to the world, Kei pioneered the launch of the first-ever Sumiyaki charcoal-roasted coffee through Japanese Coffee Co. He also brought the artistry of traditional Japanese craftsmanship to the global market by making katana-style handmade knives—crafted by a renowned katana maker—available outside Japan for the first time through Japanese Knife Co.
Kei’s journey continues as he uncovers and shares Japan’s hidden treasures with the world.
Learn more about Kei
