The November 30, 2018 issue of the Vancouver Business Journal mentions Kei Nishida, CEO of the Japanese Green Tea Company. Kei has been taking night classes to learn about social media for business for over three years. The article is about the course and mentions Kei and the Japanese Green Tea Company. You can read the entire article online here.
I’ll be honest; I am not that social.
Don’t take it wrong. I love connecting with people. I prefer deeper connections to knowing everyone just on the surface. I know I am a typical introvert. When I was in school, I chose Computer Science as my major, and in my first career, I was a Hewlett-Packard (HP) Engineer. Now that I look back, maybe I chose Computer Science because I was an introvert.
The Japanese Green Tea Company has been great for me but also challenging because I have to be social. Business requires me to connect with many different types of people. To overcome the fear, I decided to take a night class about social media three years ago.
My teacher was Lacy, who is featured in the article.
The article mentions her teaching us not to be "selling" all the time on social media.
As the article highlights, it's not good to be 'buy this, buy that.' It's all about connections. Most of my followers have a strong connection to me and the brand.
I am still learning Instagram (mostly from my wife), so I haven't opened Instagram up to the public yet, but for Facebook and Twitter, you can follow me using the following links: I am also starting up a Facebook Group, so please join and connect with me.
Social Media Links
 |
 |
 |
 |
I still enjoy deeper connections with my customers. Many of them call me on my direct line to chat. I know them by their first names, and I really enjoy chatting with each one.
I try to treat each and every customer as my friend and family. This has been the core of my joy in the business.
No matter how big we grow, I want to keep this as our core culture to connect deeply with each and every customer.
Kei Nishida
Get Free Bonus Books
Sign up for free to the Green Tea Club to get advice and exclusive articles about how to choose Japanese Tea, and tips, tricks, and recipes for enjoying Japanese tea.
Unsubscribe anytime. It’s free!
About the author
Kei Nishida
Author, CEO Dream of Japan
Certification: PMP, BS in Computer Science
Education: Western Washington University
Kei Nishida is a passionate Japanese green tea connoisseur, writer, and the founder and CEO of Japanese Green Tea Co., a Dream of Japan Company.
Driven by a deep desire to share the rich flavors of his homeland, he established the only company that sources premium tea grown in nutrient-rich sugarcane soil—earning multiple Global Tea Champion awards.
Expanding his mission of introducing Japan’s finest to the world, Kei pioneered the launch of the first-ever Sumiyaki charcoal-roasted coffee through Japanese Coffee Co. He also brought the artistry of traditional Japanese craftsmanship to the global market by making katana-style handmade knives—crafted by a renowned katana maker—available outside Japan for the first time through Japanese Knife Co.
Kei’s journey continues as he uncovers and shares Japan’s hidden treasures with the world.
Learn more about Kei
