We are excited to share the new package design for our popular Benifūki Allergy Relief Japanese Green Tea Bag.
The tea inside is the same Benifūki you have loved for years—only the package has been upgraded.
This new look complements the package design of our Benifūki Allergy Relief Candy, which has been a customer favorite since its debut. The two now share a harmonious visual style, making them a perfect pair for gifting or enjoying together.
Why is the package pink for green tea?
Many customers are curious why the package for Benifūki green tea is pink instead of green. The answer lies in the tea’s name and history.
Benifūki (紅風貴) is a special Japanese tea cultivar prized for its rich flavor and functional benefits. The name itself carries meaning:
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“Beni” (紅) means “red” in Japanese and is often used in the names of tea cultivars with Assam or hybrid black tea heritage. Benifūki was developed by crossing Benihomare (べにほまれ)—a black tea cultivar—with Makura Cd86, a descendant of Darjeeling.
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“Fūki” (風貴) means “wealth and nobility,” reflecting the cultivar’s esteemed quality.
Inspired by the “Beni” (red) in its name and its heritage linked to black tea, we chose a warm pink-red tone for the packaging. It’s a visual nod to the cultivar’s origins, while still standing out beautifully among our green tea lineup.
Designed by Miki (Chief Branding Officer)
We’re excited to mention that this package is designed by Miki Pon, our Chief Branding Officer, who also crafted the Tokyo Peppermint and Yokohama Peach packaging with a modern, artful flair.
Read about this package design here.
Design Inspiration & Technique
Miki wanted the packaging to feel modern and expressive, not tied to stereotypes of samurais or traditional imagery. She drew on her childhood creativity and applied techniques from manga screentones (スクリーントーン)—the methods she played with as a kid—to infuse the design with depth and gradient, even though the Benifūki packaging is limited to a single color.
By leveraging those screentone patterns, she achieved a sense of dimensionality, making the design vibrant and nuanced without adding colors. This visually rich technique complements the new tea bag packaging, tying them together as a cohesive pair.
Same Premium Tea Inside
Just like always, our Benifūki Allergy Relief Tea Bags contain only the highest-quality leaves—never leftover tea dust or byproducts.
The teabag itself is made from Soilon™ (ソイロン), a biodegradable, eco-friendly material invented in Japan.
The teabag is plastic-free.
This pyramid-shaped bag allows the leaves to fully open, releasing their full aroma and flavor, much like brewing in a traditional Kyusu (急須) teapot.
We hope you enjoy the refreshed look of our Benifūki Allergy Relief Japanese Green Tea Bag.
If you’ve tried the candy, now’s the perfect time to enjoy the tea alongside it.
Buy Benifuki Japanese Green Tea
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About the author
Kei Nishida
Author, CEO Dream of Japan
Certification: PMP, BS in Computer Science
Education: Western Washington University
Kei Nishida is a passionate Japanese green tea connoisseur, writer, and the founder and CEO of Japanese Green Tea Co., a Dream of Japan Company.
Driven by a deep desire to share the rich flavors of his homeland, he established the only company that sources premium tea grown in nutrient-rich sugarcane soil—earning multiple Global Tea Champion awards.
Expanding his mission of introducing Japan’s finest to the world, Kei pioneered the launch of the first-ever Sumiyaki charcoal-roasted coffee through Japanese Coffee Co. He also brought the artistry of traditional Japanese craftsmanship to the global market by making katana-style handmade knives—crafted by a renowned katana maker—available outside Japan for the first time through Japanese Knife Co.
Kei’s journey continues as he uncovers and shares Japan’s hidden treasures with the world.
Learn more about Kei
